I’m no Urban Culture aficionado, but, I have this deep appreciation and insatiable need to study it in it’s various forms, including fashion, art and Hip Hop culture.
It’s such a spiritual high for to me to go through the Rap archives of documentaries, short films telling the story of the war on crack, how the Godfathers turned tragedy to triumph and still had demons to face even long after moving into the Hamptons 30’000 square footage and Park Avenue High Rise; the insane way they spat all these stories into iconic, timeless time capsules.
Hip Hop has metamorphosed from flipped 70s vinyl records, street battles, street parties, street / gang commentary, 90’s crack funded start-ups and bi-coastal warfare. Rap art and the business of hip hop have gone from underground ghetto expressionism, beyond social commentary to reach a further elevated, sophisticated, technological and intellectual status; One that is using New Media Art to make its mark and entertain the cerebral.
Today these guys are more multidimensional in their business acumen and vision. Soaking up global cultures, historic cultures and artistic nuances; creating a whole new hybrid of hip hop intelligentsia; They’re either running together in packs of collaborative designers + Musicians + Art Directors + Filmmakers like A$AP Mob, or, establishing design houses/think incubators of all things “cool” like Kanye West’s house of Donda.
Every concert, item of clothing worn, Instagram image posted and song produced make up this highly cerebral body of art, with a conscious and unified message.
And the world is sitting up and listening, man.
New media art is a genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art, interactive art, video games, computer robotics, and art as biotechnology.
This genre has taken over urban culture, influencing it’s fashion sensibility, sound and visual aesthetic. In fact, in the same way that the music producer, once banished to working in the shadows of the pop star, has become the super star, New Media artists and Creative Directors are fast becoming key mainstream collaborators and celebrities.
MEET KENZO DIGITAL
In 2011 I watched Beyoncé’s memorable Billboard Music Awards performance where she performed against this really cool projection mapping technology, designed by Creative Director and Visual Art extraordinaire Kenzo Digital. That was the first time I heard that name. KENZO DIGITAL.
He has collaborated with the likes of Beyonce, Kanye West, Kenzo Paris, the United Nations and Jay Z, to name a few.
“The speed and scope of information consumption on the internet is increasing at an incredible rate, and with that acceleration comes the atrophying of consumer attention spans. This trend, unfortunately, causes a lot of well-crafted pieces of work to be overlooked by potential audiences, and, even worse, dissuade creators from even engaging in production because they feel that it’s a losing battle from jump. As an artist who heavily uses the internet as a resource for my craft, I’m most interested in creating timeless pieces of art that can thrive online despite the challenges I described above.” – Kenzo Digital, lifeandtimes.com
CITY OF GOD’S SON
WORKING WITH BEYONCE
WORKING WITH FASHION HOUSE KENZO PARIS